Downtowns are making a comeback all across North America, and Owen Sound's is no different. We're looking for your thoughts and ideas to help form a shared brand amongst DIA members and community residents.
The Owen Sound Downtown Improvement Area Board of Management (DIA) and the City of Owen Sound are working on a very important next step toward the continued revitalization of the downtown core. It’s about understanding what it has been, where it is today and what it will be tomorrow. We need your help.
| Brand Concept |
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On Tuesday, September 22, BC Hughes Inc. met with the DIA Board of Management to deliver the Brand Concept and to discuss the findings of the community engagement process. The Brand Concept and findings provide the framework to move forward with:
BC Hughes INC. September 22 Presentation to the OSDIA Board of Management.
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| Community Survey |
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By providing us your thoughts and perceptions about the current downtown, and highlighting the hidden gems that make it great, the following outcomes can be achieved.
Project Outcomes 1. Refined downtown identity (brand) that captures the story and rallies people together, and 2. A marketing plan to tell that story. Downtowns are re-emerging as the defining community hubs they were always meant to be. Yes, there are challenges here (there always will be), but this is about moving forward, creating solutions to those challenges, embracing opportunities and ensuring everyone is proud of their downtown.
Let’s do this together. We can’t wait to hear your thoughts.
Fine print. All provided information will remain confidential and will only be used as input into the development of the branding/ marketing plan. The results will be used to support this project and no identifying information will be highlighted.
For additional information visit www.owensoundca/downtowncomeback or contact Brent Fisher, Manager of Community Development & Marketing 519-376-4440 ext .1254 |
| Project Introduction |
| Stakeholder Survey(s) |
| Check back soon. |
| The Elevator Pitch |
| Strong leadership and stakeholder engagement are two key ingredients in creating an action plan that meets the needs of our downtown. Downtowns are making a comeback a comeback all across North America and Owen Sound's is no different. We're looking for your thoughts and ideas to help form a shared vision amongst members and residents. But most of all, we're looking for action. Implementing the actions laid out in the plan will help Downtown Owen Sound remain vibrant for years to come. |
| Downtown Comeback Poster |
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| Project Timeline |
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The attached project timeline chart outlines a preliminary schedule for the project and details the timing of the tasks. The chart is organized in weekly intervals, with April 6, 2020 indicating the start date of the project. It was originally anticipated that the project will take 17 weeks to complete. Several of the tasks have been updated to include virtual meetings. |
| Reports to DIA Committee |
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Staff presented several reports to the DIA Board:
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| BC Hughes Presentation |
| BC Hughes Inc presented to the DIA Board of Management on February 12, 2020 to kick-off the process. If you weren't able to make it to the meeting, the entire presentation is available here. |
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